The Best Summer Job hires over 400+ staff from around the world, to come together every summer to work for one of the most recognised kids summer camps in America. As Camp IHC expanded its recruitment efforts through The Best Summer Job, its visual content had become dated and inconsistent. The brand lacked a cohesive system to communicate information clearly across the growing number of digital and print touchpoints.
To create a more flexible and recognisable brand experience, I developed a bespoke icon library of over 250 custom icons across three colour variations as part of a wider brand identity reskin. Used across social media, print, website and digital brochures, the system created a more consistent, engaging and scalable visual language that elevated the brand experience.