Camp IHC

Over two summers I worked with Studio_18, an in-house marketing agency in rural Pennsylvania, on a wide range of graphic design projects. My work spanned camp events, promotional materials, digital content, photography, and merchandise, while also coordinating staff portraits, managing schedules, and leading the production of the print yearbooks.
PA, USA | Jun-Sep 2024 | May-Sep 2025

Yearbooks & Staff Portraits

I led the creative direction and layout design for the camp’s annual print yearbook, curating photos and directing staff portraits to capture the energy and community of the summer. I aimed to create a visual story that captures the people and spirit of at camp.

Digital Handbooks

I designed a series of parent handbooks for special events and programs across camp. To create guides that are easy to navigate, I combined thoughtful layouts, icons, and photography with the camp’s established blue and white branding for a cohesive look across the full set.

YouTube Thumbnails

Collaborating with the in-house videography team, I designed the YouTube thumbnails for quick-turnaround content to capture the action, emotion, and identity of each video. I focused on bold typography, clean composition and brand alignment to stay true to Camp IHC’s aesthetic.

Instagram Posts

I supported the marketing and social media specialists with on-brand graphics for both summer and off-season events. These static posts were created to keep the community connected year-round and to celebrate annual events.

Merchandise

I designed merchandise collections for staff and campers, creating graphics and apparel that reflected key camp events and themes. Each piece was developed in collaboration with the marketing and leadership teams to ensure designs felt fresh and true to the camp’s identity.

Spirit Bunk Banners

These large banners were designed to celebrate the best bunks on both boys’ and girls’ side for each week during the summer. I used bold typography and bright colours to celebrate the brand.

Studio_18

Being part of the media team meant I had the opportunity to co-ordinate and work alongside the photography team to help capture photos during camp events. Alongside my graphic design responsibilities, I organised daily schedules, and creative direction for the annual print yearbook.

Class of ‘24

Class of ‘25

MEDIA & VIDEO DIRECTOR | 2024“You always showed a consistent level of energy and positivity, and it had such a great impact on the team. I’m super glad to have worked with you this year, and thank you for all your feedback and collaboration.” Bradley Rogers @ Camp IHC

VIDEOGRAPHER | 2024“Charlie is calm under pressure, endlessly creative, and a true team player. His ability to turn ideas into visually striking designs that stay true to the creative vision makes him an invaluable asset. Any team would be lucky to have him.”

Elías Mesén @ Camp IHC

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