Hannah (The Founder of My Thriving Child) supports separated mothers through divorce and family change, but her brand lacked the warmth, clarity, and distinction needed to connect with its audience. The challenge was to create an identity that felt supportive and trustworthy while standing out in a sector filled with similar visual styles.
Working closely with the founder over a three-month internship, I developed a refreshed brand identity built around reassurance, empowerment, and approachability. The new visual system was applied across the website, educational resources, social media, and illustrations, creating a consistent experience that better reflected the company's mission and values.