As Luke Visuals evolved from a freelance videography service into a multidisciplinary creative agency, the brand needed an identity that reflected its ambition and creative direction. The existing visual presence lacked a distinctive symbol that could communicate Luke’s expertise across photography, videography, social media and design while positioning the business as a modern and professional creative partner.
I developed a bespoke lettermark that combines the initials ‘L’ and ‘V’ with a star-inspired form, representing adventure, creativity and meaningful experiences. Designed as the cornerstone of the brand identity, the mark creates a recognisable asset that can scale across digital platforms, social media and client touchpoints, helping position Luke Visuals as a contemporary agency creating powerful visuals that move brands forward.