Hannah (The Founder of My Thriving Child) supports separated mothers through divorce and family change, but her brand lacked the warmth, clarity, and distinction needed to connect with its audience. The challenge was to create an identity that felt supportive and trustworthy while standing out in a sector filled with similar visual styles.
Working closely with the founder over a three-month internship, I developed a refreshed brand identity built around reassurance, empowerment, and approachability. The new visual system was applied across the website, educational resources, social media, and illustrations, creating a consistent experience that better reflected the company's mission and values.
“Charlie managed our company rebrand from start to finish. From conceptualising a brand identity that spoke to our audience, to developing it, rolling it out across all platforms and creating comprehensive brand-guidelines that are used by many in our team to ensure we maintain a coherent brand. He drove the creative process whilst taking direction from me on who our audience are and what drives them. Through Charlie's work, we have increased customer conversation and engagement through having a coheasive brand that speaks to our audience.”
- Hannah Strong, Founder at My Thriving Child