As Allaway Events continued to grow its portfolio of corporate and experiential events, the brand lacked a distinctive visual asset system to support its communications. Event offerings, activities and experiences were often communicated through text alone, creating an opportunity to make presentations more engaging, memorable and visually consistent.
I developed a bespoke iconography system that expanded the Allaway Events brand beyond its core identity. Designed to represent a wide range of event experiences, the icons were applied across digital pitch decks and client-facing materials, helping to communicate information more clearly while creating a more polished, recognisable and engaging brand experience.
“In the workplace, his creativity truly shines. He has a remarkable talent for transforming requests into visually captivating designs that align perfectly with the original creative vision. His passion for innovation and dedication to delivering high-quality work makes him an invaluable asset to any project or organization.”
- Elías Mesén, Videographer at Allaway Events